Content marketing really should be easier than writing a blog post.
While there are die-hard writers (yours truly included) that will always prefer text over video or audio pieces, there’s no question that making content available in as many mediums as possible is a key element in establishing market presence.
But enough business speak. Let’s talk about the steps necessary for someone running a successful email newsletter.
We’re assuming you have an established base of readers, whether it’s a company softball team or a list of 10,000, double opt-in potential clients.
Next, we’re also going to assume that you have a product or service worth buying. While we can certainly help you look and sound good, no tech tool can make a product/service better.
Third, you’d better have SOME content already or at least a plan on how to create such.
Starting tomorrow, we’ll highlight each of the tools available on our Workbench and show how people with emails lists from companies like Constant Contact and MailChimp can integrate content they’re ALREADY CREATED into process they ALREADY KNOW how to do.
Really, who wants to learn ANOTHER complicated tech tool?
(There’s a screencast by Stephane on how to record audio or video over slides. Now, while that how-to video sorely needs to be updated (yours truly has it on the to-do list), the basic information he talks about hasn’t changed much.)