While the team is hard at work improving our core product, I’m fully engaged in Reinvention Summit 2. Presented four hours a day over five days, Reinvention Summit 2 is the first webinar I’ve attended. It is, so far, everything that was advertised.
While many marketers now see storytelling as a fad or online trend, the good ones know that great stories have always sold products. But the best stories don’t go after the hard sale, they focus on the why behind using the products and what people get from what they’re buying from you.
The day started with Rohit Bharghava of Ogilvy, whose presentation was so good that I pre-ordered his new book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, DURING his presentation. Recap here.
Right now we’re listening to Margot Leitman talk about how she uses humor in storytelling, and how successful she’s been doing so. She’s upfront about how much work it takes to tell a great story, but also that it’s almost always worth it.
But listening and taking notes is never enough. For any of us to be able to use stories to spread our message, we must embody the tale we tell.