We have a secret for you. It’s not tawdry or gossipy, nor does it guarantee that you will make a lot of money. It’s not about a celebrity, nor an athlete. It’s about business and how to get more sales. It’s about connecting with people, sharing stories, and using what you already have to get what you want.
It’s about content marketing.
Any guesses? No? Okay.
Here it is.
Content marketing works.
That’s right, it works. It works not because it’s easily monetized, not because it’s simple to do, and certainly not because all content is the same, but it works because people like to read stories about themselves or people like them.
It’s true. Ever wonder why People magazine is do darn popular? We get to see the the celebs looking JUST LIKE US and that makes us feel a little better. Or it makes us feel a little worse, but at least we know everyone like us reading People feels the same way.
Content connects people using stories.
Stories allow us to share ideas, forge relationships, and create even better stories that lead to fame, fortune, and a whole lot of success.
Today, our co-founder Scott Mitchell will be on a panel talking about best practices for content marketing. He, along with Craig Rosenberg, LeadMD and kwanzoo will share their best tips, tricks, and stories on how they make content marketing work for them.
The fun begins at 1pm, and it’s completely free. Check out Cutting Edge Content Marketing Strategies, a roundtable from Focus.com, before you dive in to your content creation. You’ll be glad you did.
