One of the most complicated yet thought of as simple add ons to most events is recording the speakers, sessions and activities for later viewing. The ubiquity of video cameras lets far too many people think that footage from smartphones shared via social media is the recipe for viral success.
Boy, those people are so, so wrong.
While smartphones certainly have come a long way in video quality (720p is sure nice), any amateur videographer would scoff at plans to rely on just a piece of consumer equipment, and untrained users, to make their event immortal.
Don’t worry, we don’t think every event should require a professional video crew and $5000+ camera and audio set ups, but a little know-how can go a long way in making consumer technology work for anyone.
The video above was shot with consumer equipment totalling less than $1000 not counting the hour or so it took to set up the Magic Box (used to capture and process the footage in near real time). The camera is an off-the-shelf model from an electronics store, and not even the cables were “professional” (meaning they’re not expensive cables from Monster) quality.
Technology makes tasks like this simpler, quicker, more efficient and much higher quality, but without analog tasks like patching into audio feeds, proper camera angles and a video operator that knows how to reduce camera shake, all the tech in the world won’t give you a proper recording.
Happy to help make this process easier.