At least one of us here at LoopLogic is a HUGE Gaping Void fan. This guy has bought prints, shirts and subscribes to Hugh MacLeod’s newsletter.
Email Marketer
This newsletter, published at least every weekday, features a daily drawing with a short write up. Using MailChimp, the Gaping Void staff is able to add sharing and buy now links, but I can’t help but think there’s a lot more than could be done to give subscribers something more to look forward to.
But we all know that creating content isn’t easy. Images, video and audio must be constructed, copy must be written and then it all must be integrated into whatever email program you choose.
We think content marketing should be easier than writing a blog post.
People like Hugh have tons of content that just needs a fresh coat of paint to make it interesting, and we bet you have plenty, too.
Experimentation
I fired up the LoopLogic dashboard and created an embeddable, integrateable and shareable piece of content using images that I (literally) have hanging up around the house. My process looked like this:
- Find and capture content I’d like to use.
- Get content on computer.
- Make Powerpoint deck of said content.
- Upload and convert ppt file.
- Record voiceover.
- Publish.
From start to finish, the process took 25 minutes. Because you likely won’t be walking from room to room taking pictures of your walls and then collecting those into Powerpoint, let’s assume you’ll be starting from step 4.
Starting from step 4, the entire process took me just over 11 minutes.
Let me say that again.
11 MINUTES.
Can most people write a blog post in 11 minutes? Likely not.
Can they record, edit, upload, convert, integrate and publish existing content in even three times that? Likely not again.
So why are people still spending so much time on stuff like this? Unfortunately, most of them aren’t because they can’t justify doing so, but we think anyone can find 15 minutes or so to make something worth sharing.
How cool would it be to hear and watch artists talk about what their work means to them?
Check back Monday for the screencast showing exactly how I made this.
