While much of the tech world is transfixed on Apple’s keynote at today’s Worldwide Developers Conference (OMG Retina MacBook Pros and new MacBook Airs?!), we’ve noticed the live stream — especially the follow-up stories — could use quite a bit a of dressing up.
More Than A Blog Post
Seriously, who wants to post text post after text post on their site? Don’t those writers know that all of us have video-equipped computers and the majority rock smartphones with big screens? Surely we can all do more to make content a bit more sticky.
Starting today and continuing for the rest of the week, we’ll show you a step-by-step process on how email marketers can better use their existing or borrowed content. If you have slide decks, text posts, picture essays, video presentations or some combination of all four, you’ll be able to quickly and easily repurpose them into usable, relevant pieces.
But we don’t think it should take a ton of work to do that. As such, each week will focus on a different type of content marketer. This week we’ll focus on email content marketers, next is all about screencasters and we’ll end with pre-recorded webinars.
Look to see the following:
- Day 1 – Infographic
- Day 2 – Step-by-step breakdown
- Day 3 – Best practices for distribution, syndication and promotion
- Day 4 – Troubleshooting and emerging ideas
- Day 5 – Shareable white paper with research findings
We think content marketing should be easier than a blog post. Follow along for the next few posts to find out how to repurpose existing content into something even your mom would approve.