Peter Shankman, HARO founder and now Vocus employee, and Bob Knorpp of The Beancast produce a video podcast every weekday designed to give us some quick-hit opinions on the current state of the advertising industry.
The industry veterans are no strangers to being asked for advice, as Shankman pays his rent as a consultant while Knorpp is responsible for the highly successful marketing podcast The Beancast. Now, I’ve met both of these fine gentleman, and have been a two-time guest on The Beancast as well as a regularly listener, and a reader of Shankman’s stuff.
So when I saw these two smart guys weren’t tracking more than the typical YouTube stats, I figured it was time to show them what their content would look wrapped in LoopLogic technology.
Chapters
Adding the chapters and survey questions went quick. Using our Workbench, I added chapters by watching the movie and just clicking a button whenever I wanted a marker. Then I paused the video, named the chapter and pressed play.
Questions
After watching the video once, I went back to the workbench and added survey questions. LoopLogic allows me to insert those questions before or after chapters, meaning if I didn’t want to watch the entire video again, I didn’t have to. Luckily the guys are interesting, so I did watch it all the way through again.
Table Of Contents
Next was double-checking the table of contents, where I could edit chapter or survey question names and see at a glance a breakdown of the entire video. Because I had already made all my changes, I didn’t modify anything on this screen.
Publishing Options
My next, and last, step before sharing was setting the title and description. Because the 2-Minute Rundown was already posted on YouTube, LoopLogic imported Knorpp’s existing description and tags. I was thankful no extra work needed to be done.
I also enabled the LoopLogic lead-generation form, but kept it simple by only requiring email and first name. We imagine most non-sales and non-training people won’t need to capture all the available fields, so the option of optional or hidden was nice.
Note the license option up on the top left. By default it’s set to public and Attribution Non-Commercial, but all levels of Creative Commons licenses are available, as well as All Rights Reserved.
The privacy settings work mostly like YouTube, with public, unlisted and email invite or domain-only level restriction options
Sharing
We didn’t send this one out to all our contacts, nor did we mass email anybody, but did use the embed code to place the video you see above. The entire process took less time than it did to write this post and I write pretty fast.
We’ll post again in a few days and show how tracking and reporting works. Have a great weekend!
